It’s important to build landing pages to capture leads. Our home page is a landing page.

In fact, any page that has a unique CTA should be considered a landing page. There is a formula for doing this. We can help you set it up the right way.

Tip: you want your landing pages to be standalone and leakproof. How is this done? With as few exit links as possible, or better yet, none. Once your hard-earned visitor starts roaming around your site, you lose the ability to track conversions.

Why is this important? Sometimes your leads will arrive from some form of paid advertising.

Your ad spend needs to be tracked effectively. Which ads and keywords are driving customers to your site? Does your ad spend get wasted because you don’t know which keywords convert? We will not let this happen to you.

In concluding, a well developed landing page helps you control and manage your conversion tracking. Your landing pages are standalone pages with CTA buttons or phone numbers to call. See a few examples of landing pages below.