We will be candid on our stance working with Google. Love em or hate em, they are the portal to 70% of the global traffic on Search. As digital marketers, we go where the traffic is. At this time Google’s Ad business is generating over 12 Billion per month.
Their ad management system is top notch: analytics, marketing platform, search ads, youtube ads, phone app ads, and more. They have certifications for all of these methods of advertising and they have excellent teaching programs. They direct and redirect a tremendous flow of commerce every single day. As digital marketers we help you manage and succeed within this flow.
For the record, we deeply disagree with the direction of censorship Google has taken, and we are well aware of their questionable corporate behavior. Eye’s open.